Glossary
The words B2B.ID uses, defined for agencies.
Every term below describes how something actually works on the platform. Start with the core objects, then the partner models and everyday vocabulary.
Core objects
The eight things everything else is built on.
- B2B ID
- A verified business identity on B2B.ID. For an agency it holds services, proof, the partner models you accept, availability and the requests you accept. Find, Recommend Me, Opportunities and every request read from it — it is the object everything else on the platform points to. Your B2B ID
- Verified
- The business behind a B2B ID has been confirmed to be who it says it is. Verification establishes identity; it is not a quality rating. Proof, recommendations and verified partnerships speak to quality.
- Request
- A structured action sent from one B2B ID to another. The four request types are Request Introduction, Request Quote, Request Partnership and Request Meeting. Each carries context — scope, budget range, timeline, model — so the recipient can act without a discovery call to find out what’s being asked. Requests
- Find
- The search authority on B2B.ID. Buyers and agencies search verified B2B IDs by service, industry, partner model, availability and proof. There is no paid placement; results are B2B IDs that match the filters. Find
- Recommend Me
- A buyer or agency describes what they need and B2B.ID recommends matching verified B2B IDs based on services, proof, availability and partnerships. Complete, specific B2B IDs are the ones that get matched. Recommend Me
- Opportunities
- Structured needs posted from a verified B2B ID — a client project, a partnership sought, overflow work or a role to fill — visible to agencies whose services match. Responses are sent with the responding B2B ID attached. Opportunities
- Proof
- Evidence attached to a B2B ID: case studies attached to specific services, recommendations from other verified B2B IDs with the relationship stated, and verified partnerships. Proof is what a buyer or partner checks before sending a request. Proof
- Verified partnership
- A partnership between two B2B IDs that both have confirmed. It appears on both identities with the model stated, and is one of the strongest forms of proof an agency can show. Partnerships
Partner models and everyday terms
- Agency pipeline
- The stream of client work another agency sees but cannot serve — the wrong service, the wrong size, the wrong timing. Verified partnerships are how that work reaches an agency that fits, with context attached.
- Availability
- When an agency can start new work, stated on its B2B ID. Availability is a filter in Find and Recommend Me, so requests arrive when they can be taken.
- Delivery partner
- An agency or specialist you bring in to deliver part of a client engagement, disclosed or not. Building a network of verified delivery partners lets an agency say yes to a whole brief instead of shrinking it. Delivery partners
- Hire
- The hiring authority on B2B.ID. Agencies post roles from their B2B ID; candidates and specialist agencies respond with verified identities and proof attached, so the vetting is done before the first conversation. Hiring
- ICP
- Ideal Customer Profile — the client type your agency serves best. On B2B.ID your services, industries and proof describe it; partners who serve the same profile are the most useful ones to verify partnerships with.
- Offering
- A service listed on a B2B ID in the shape it is sold — a retainer, a sprint, a project build — with proof attached. Offerings are what Find and Recommend Me match against. Offerings
- Overflow
- Work an agency cannot take because of capacity, service fit or size. On B2B.ID overflow is routed to a verified partner through Request Introduction, or posted as an opportunity when no partner fits yet.
- Partner model
- The way two agencies agree to work together. B2B.ID recognises white-label, delivery partner, referral partner and overflow. An agency sets which models it accepts on its B2B ID; Request Partnership names one.
- Recommendation
- A statement from one verified B2B ID about another, shown with the relationship that produced it (client, partner, hired). Because both identities are verified, a recommendation carries more weight than an anonymous review.
- Referral partner
- An agency you introduce clients to, and who introduces clients to you, when the fit is right. Any terms — reciprocal, finder’s fee, revenue share — are agreed between the two agencies; B2B.ID does not set or take a share of them. Referral partnerships
- Request Introduction
- A request asking to be introduced, or introducing a client or partner to another verified B2B ID, with the reason and the desired next step attached. It is how referrals and warm introductions happen on B2B.ID.
- Request Meeting
- A request for a conversation, with the purpose stated up front. Used when a buyer or partner wants to talk before scoping.
- Request Partnership
- A request from one agency to another proposing a specific partner model — white-label, delivery partner, referral partner or overflow — with services, expected volume and working rules stated. Once both sides confirm, the partnership is verified on both B2B IDs.
- Request Quote
- A request for pricing on a defined scope, sent from a buyer’s or partner agency’s B2B ID with budget range and timeline attached. Agencies choose whether their B2B ID accepts quote requests.
- Retainer
- Ongoing work for a recurring monthly fee. Listing retainer offerings on your B2B ID, and setting the white-label or delivery-partner model, is how retainer-shaped work from other agencies finds you.
- Scope
- What is being asked for, in enough detail to price or plan. Requests on B2B.ID carry scope, budget range and timeline so the first conversation starts at the proposal, not at discovery.
- White-label
- Delivering a service under another agency’s brand. The delivering agency does the work; the client-facing agency presents it as its own. Terms — scope shape, margin, turnaround, who the client sees — are agreed between the two agencies. White-label partners
See these in sequence on how it works or read the guides.
Now you speak the language. Create the object.
A verified B2B ID is the first term on this page for a reason.
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