Turn the work you turn away into a referral partnership that sends work back.
Every agency declines work that isn’t its lane. On B2B.ID, that becomes a Request Introduction to a verified partner — and a reciprocal relationship that refers clients to you.
Brand & web studio
Clients keep asking for paid media
You refer out
Paid media briefs you don’t deliver
Paid media agency
Clients keep asking for a rebrand
They refer back
Brand and website work that fits you
‘Sorry, we don’t do that’ ends the conversation — and the value.
- Referrals you give go unrecorded and unreciprocated.
- Referrals you receive depend on who happens to remember you.
- ‘Send me anything’ partnerships send you the wrong things.
- Terms — if any — live in someone’s memory.
Referral partnerships with a structure both sides can rely on.
Find agencies in adjacent lanes who serve the same clients you do. Agree the partnership once with a Request Partnership. Then every wrong-fit client becomes a Request Introduction to a partner — with context — and the same comes back to you.
- Adjacent lanes, same clients: the overflow you decline is exactly what they want.
- Request Introduction carries context, so the client isn’t starting from zero.
- Partnership terms are set once, on B2B.ID, and visible to both sides.
- Verified partnerships and recommendations grow with every introduction.
How referral partnerships work
- 01
Find adjacent agencies
Search by service and audience for agencies that serve your clients with what you don’t do.
- 02
Request Partnership (referral)
Propose the relationship: what you’ll refer, what you’d like back, how introductions are made and any terms.
- 03
Refer with Request Introduction
When a wrong-fit client appears, introduce them to your partner with context — from B2B.ID.
- 04
Receive introductions back
Your partner does the same. Both sides see the partnership and its introductions on their B2B IDs.
What to show to attract referral partners
Your exact lane
Partners need to know when you are the right answer — and when you aren’t.
The clients you serve best
Industry, stage, budget range. Overlap here is what makes a partnership reciprocal.
What you refer out
Name the services clients ask you for that you don’t deliver. That’s the pitch to an adjacent agency.
Referral terms you’re open to
Reciprocal, fee-based or a mix — stated up front so nobody has to ask.
The work you decline can still work for you.
Set up referral partnerships once. Refer and be referred with context.
Requests involved
Set up the reciprocal relationship and any terms once.
Introduce a client to a partner — or receive one — with context attached.
After a good introduction, partners recommend each other on their B2B IDs.
No leads for sale. No guarantees. No paid placement.
- Referral terms — including whether any fee applies — are agreed between partners, not imposed by B2B.ID.
- We don’t promise referral income. We make referral partnerships structured and reciprocal.
- Good referral partners are specific about lanes. ‘Anything’ is not a lane.
Referral Partnerships — questions agencies ask
Related ways agencies use their B2B ID
8 ways agencies do business on B2B.ID — see them all.
The work you decline can still work for you.
Set up referral partnerships once. Refer and be referred with context.
Takes a few minutes. Your B2B ID works across every B2B.ID network.