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For fractional CMOs

B2B.ID for fractional CMOs: get clients, get recommended, build verified partnerships.

Your B2B ID is the verified, structured version of your business: part-time marketing leadership, team building, budget & agency management and whatever else you sell, proof for each, the partner models you accept and whether you can start. Clients and partner agencies find it and send real requests.

Create Your B2B ID & Start Getting ClientsHow it works
B2B ID · Example Verified agency
YA

Your agency

Brand & web studio · b2b.id/your-agency

Taking new clients

Services

Brand identityWebsite design & buildTechnical SEO

Proof

  • Case studies
  • Verified partnerships
  • Client recommendations

Open to

White-label partnersReferral partnersDelivery partners

Overflow capacity available

Requests

Request IntroductionRequest QuoteRequest PartnershipRequest Meeting
Your B2B ID

What your B2B ID shows — built for fractional CMOs.

A B2B ID is not a profile. It is a verified identity with structure — the things a client or partner agency needs before sending a request.

Services you sell

  • Part-time marketing leadership
  • Team building
  • Budget & agency management
  • Board-level reporting

Who you serve

  • Seed to Series B startups
  • Founder-led businesses
  • PE-backed companies
  • Scale-ups between CMOs

Partner models you accept

  • White-label
  • Delivery partner
  • Referral partner
  • Overflow

Proof & availability

  • Verified identity
  • Case studies per service
  • Verified partnerships
  • Recommendations
  • Earliest start date
Get clients

How fractional CMOs get clients on B2B.ID.

Seed to Series B startups and Founder-led businesses looking for part-time marketing leadership don’t need another agency website to read. They need a verified agency they can check and request from.

Step 1

A business needs an agency

They search by service, budget range and timeline — not by who ranks for a keyword.

Step 2

They find your B2B ID

Services, proof, partner models and availability — structured so fit is obvious.

Step 3

They send a structured request

Scope, budget range and timeline arrive together. No discovery call to find out.

Scope
Rebrand + new site
Budget
Range included
Timeline
Kick-off in 6 weeks

Step 4

You respond from a position of trust

You already know it fits. The conversation starts at scope, not at ‘who are you?’

  • Businesses search Find for part-time marketing leadership and see your proof next to the service
  • Recommend Me matches you when a business describes a need you actually serve
  • Requests arrive with scope, budget range and timeline — qualified before you open them
  • Partner agencies introduce clients to you through Request Introduction, with context
  • Share your B2B ID in proposals and signatures so existing traffic becomes requests
How getting clients works
White-label & delivery partnerships

Recurring work for fractional CMOs from verified partner agencies.

Agencies buy from agencies constantly — but usually through whoever they happen to know. A verified partnership on B2B.ID makes that relationship explicit, confirmed by both sides, and repeatable.
Lead agency
LA

Paid media agency

Owns the client relationship

Their clients keep asking for SEO. They don’t want to hire a team — they want a specialist they can trust under their brand.

Request Partnership

White-label · SEO · Ongoing · Margin and turnaround agreed once

You, behind the scenes
YA

Your agency

White-label SEO partner

  • Pre-scoped work arrives from one relationship
  • Delivered under their brand, to your standard
  • Repeats every month while the partnership holds
Their clients
Client A · Monthly SEO Recurring
Client B · Technical audit Scoped
Client C · Content programme Recurring

One partnership. Many clients. Zero pitching.

Work you typically receive

Leadership engagements from agencies whose clients have no marketing lead.

Work you typically hand to partners

The execution work to agencies you can check before you recommend them.

Adjacent disciplines fractional CMOs partner with

How white-label partnerships work
Overflow & referrals

When fractional CMOs have to say no, the client doesn’t just leave.

Fractional CMOs turn away work all the time — for example a company that needs a full-time hire or an agency, not a fractional leader. On B2B.ID you send a Request Introduction to a verified partner instead — and partners do the same for you.
Another agency’s inbox
Rebrand + websiteNot their lane
Paid search retainerThey take it
Product launch filmNot their lane
Landing page CROThey take it

Every agency turns work away. Usually it just disappears.

Routed to you

Rebrand + website

Request Introduction · from a partner agency

Product launch film

Routed to your video partner

With a B2B ID and partner relationships in place, wrong-fit work has somewhere to go — including to you.

  • Introduce the client to a partner whose B2B ID shows they fit — with the context attached
  • Receive introductions from partners for the work you do want
  • Referral partnerships are verified on both B2B IDs; any terms are yours to set
  • Overflow works the same way when you’re at capacity, not just when it’s the wrong fit
How referral partnerships work
Opportunities & hiring

Two more things that run on your B2B ID.

Opportunities for fractional CMOsClient projects, white-label and delivery needs, overflow and roles — typed and structured, posted by verified businesses and agencies, filtered to the services on your B2B ID.Discover opportunities Hiring marketing managers and specialist contractorsFractional CMOs typically hire marketing managers, specialist contractors, analysts. On B2B.ID, candidates come with verified work and references from agencies they’ve delivered for.Hire proven talent

Create your B2B ID — built for fractional CMOs.

Services, proof, partner models and availability — then requests from clients and partners.

Create Your B2B ID & Start Getting Clients
What’s inside

What fractional CMOs use inside B2B.ID

Find, Recommend Me, opportunities, verified partnerships, proof and hiring — all reading from one B2B ID.

Your B2B IDServices, proof, partner models, availability and the requests you accept — one identity everything else runs on.Learn more Structured RequestsRequest Introduction, Request Quote, Request Partnership, Request Meeting — each carrying the context needed to act.Learn more OfferingsTurn ‘we do web design’ into scoped, requestable services: sprints, retainers, project builds, white-label capacity.Learn more FindService, partner model, availability, industries served, proof — no sponsored placement.Learn more Recommend MeMatching based on what your B2B ID lists and verifies — not on who paid for placement.Learn more OpportunitiesPosted by verified businesses and agencies, filtered to your services, models and availability.Learn more Verified PartnershipsSet up once with Request Partnership. Confirmed by both agencies. Visible as proof on both B2B IDs.Learn more ProofVerified identity, case studies per service, partnerships confirmed by both sides, recommendations from real B2B IDs.Learn more HirePost hiring opportunities from your B2B ID. Check verified work before the interview.Learn more Share Your B2B IDEmail signature, proposals, website, bio links, partner conversations — everywhere ‘contact us’ used to be.Learn more
FAQ

Fractional CMOs — questions

Marketing & growth

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All 52 agency types

Start getting clients as fractional CMOs.

Your B2B ID takes a few minutes and works across every B2B.ID network.

Create Your B2B ID & Start Getting ClientsOr start with partnerships

Takes a few minutes. Your B2B ID works across every B2B.ID network.