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How to build an agency partner network from scratch

Most agencies already get the odd introduction by accident. Turning that into a dependable channel is about a small number of intentional, verified partnerships with agencies who serve the same clients you do.

Map your adjacent disciplines

Which services do your clients keep asking for that you don’t sell? Which agencies keep needing what you do? A web design agency and an SEO agency, a paid media agency and a CRO agency, a recruiter and an employer-of-record firm — these pairs constantly have work the other wants.

Shortlist with Find, on evidence

Search by service, partner model, availability and proof. Look for verified partnerships and recommendations from other agencies, not just client logos.

Start with one specific request

Don’t ask to ‘explore synergies’. Send a Request Partnership that names the model and the first thing you’d like to do together, or a Request Introduction for a real client you have today.

Confirm, deliver, repeat

Once confirmed, the partnership is verified on both B2B IDs. Deliver well on the first piece of work, and the next introduction is easier in both directions. Two or three of these relationships are a network.

Make yourself easy to partner with

Your own B2B ID should show the partner models you accept, the services you’re happy to deliver for other agencies, and honest availability. Agencies searching for partners are reading the same fields you are.

Put this into practice on your own B2B ID.

Create Your B2B ID & Find Agencies

Frequently asked

Find the agencies you’d want to be found by.

Search by service, model, availability and proof — then request.

Takes a few minutes. Your B2B ID works across every B2B.ID network.